Branding & Web Studio

We Build Creative Brands for Unstoppable Dreamers.™

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hello there!

My name is Rocky Roark, I'm the founder and design director of Blue Cyclops—a founder focused brand studio.

With over 20+ years of design experience, I partner directly with founders to help craft brand stories that build trust with your target audience and agency partners to lend a helping hand when needed.

We offer end-to-end design services from branding, web design, illustration, design support, creative direction, and more.

Featured Work

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Unchained

How Unchained Became the Most Recognizable Brand in Bitcoin Finance

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Bird Rock Brewing Co.

The Branding Side Project That Built Our Studio

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Bitcoin Commons

A Fresh Brand for a Bitcoin-Centric Event Space

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Ticketro

How We Stress-Tested Our Branding Process—And Won

What we do

Our Services

Logo Design
Brand Strategy
Brand Audits
Visual Identities
Brand Expansions
Brand Implementation
Rebranding
Brand Support
Marketing Support
Web Design & Optimization
Illustration & Style Discovery
Animation & Motion Graphics
Fractional Design Leadership
How we work

Simple & Flexible

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Design Sprints

One-Time Fixed Projects

Need fast results? Our focused design sprints deliver powerful creative outcomes in just two weeks on avg., helping you launch and scale fast.

Sprint features

Fixed‑scope engagement with clear deliverables.
Milestone‑based workflow for project clarity.
Minimum level of engagement starts at $2,500.
Avg. 2-4 week rapid design sprints from brief to delivery.
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Creative Partnerships

Short-Term Retainers

Get consistent creative support month-to-month, without hiring in-house—ideal for teams that need flexibility and reliability.

Sprint features

Retainer packages available at 3-6 month intervals.
Recurring sprint cycles for continuous output.
Minimum level of engagement of $5,000.
Limited to only 3-open slots per quarter (1 available)
Book a call to learn more
"The team at Blue Cyclops has completely changed our approach to our creative processes for the better and breathed new life and energy into our brand persona. "
— Susan Stogner, ActivTrak
“Blue Cyclops has been an invaluable asset to our team, and our evolution as a brand helping us shape best practices around industry standards."
— Cybele Diamandopoulos, ActivTrak
“Our rebrand really stands out from all of our competition. Blue Cyclops produced great work on an extremely tight timeline. Their expertise was much appreciated.”
— Phil Geiger, Unchained
“They’ve been very accommodating of some crazy timelines and helped make sense of the chaos (on my end) with a detailed project scope and brief, clear and efficient communication."
— Jes Lawrence, Traina Design
“It was an absolute pleasure working with Blue Cyclops on this project and we’ve already started multiple additional projects based on the professionalism, high-quality output and success of our initial project. 10/10.”
— Anders Houston, Sureify
“The final result was far above & beyond what I expected. You’re not only getting outstanding design work with Blue Cyclops—you’re getting a creative partner.”
— Kristin Hillery, InVision
"The team at Blue Cyclops has completely changed our approach to our creative processes for the better and breathed new life and energy into our brand persona. "
—Susan Stogner, ActivTrak
“Their design process was transparent & collaborative, and we look forward to working with Blue Cyclops on future projects.”
—Anessa Roth, PBS Kids
“We worked with Blue Cyclops in a year-long collaboration. The strategic direction and advice they offered were always insightful, and they consistently delivered on time and at a level of quality that exceeded our expectations."
— Joe Bezdek, Good Use
“Blue Cyclops is always able to produce the exact results I'm looking for. Their illustration work really elevated our project and their executions were exactly what we were hoping for!”
— Jeremy Backo, Less + More
“It was an absolute pleasure working with Blue Cyclops on this project and we’ve already started multiple additional projects based on the professionalism, high-quality output and success of our initial project. 10/10.”
— Anders Houston, Sureify
“The final result was far above & beyond what I expected. You’re not only getting outstanding design work with Blue Cyclops—you’re getting a creative partner.”
— Kristin Hillery, InVision

Our Ideas & Teachings

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Brand Strategy
Brand System vs. Visual Identity
Brand Strategy
How We Help Launch New Brands For Our Clients
Brand Design
How We Build Brand Systems That Scale With Your Business
Free Resource

Five-Minute
Brand Assessment

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We Build Creative Brands for Unstoppable Dreamers.™
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